Marketing questions, answered without the pitch.

No invented case studies. Where we don't have data, we say so and show the maths instead.

Every answer here is measured, not asserted — from 60 000 bars of real XAUUSD data (2.54 years), costs included. Where a strategy failed, we say so and show the number.

• How much should a small business spend on marketing?The percentage-of-revenue rule is close to useless on its own. Here is how to size a marketing budget from your average sale …
• Should I hire a marketing agency or do it myself?An honest comparison of DIY, hiring in-house, retainer agencies and one-off build projects — including the cases where hiring…
• Why are my Google Ads not working?Most failing Google Ads accounts fail for the same handful of reasons, and almost none of them are the ad copy. A diagnostic …
• How long does SEO take to work?A realistic timeline for local and service-business SEO, why it takes that long, and what to do for leads in the meantime.…
• What is a marketing system?A marketing system is the connected path from stranger to customer. Here is what each component does, and why individually go…
• How do I get more leads for my service business?Five lead sources ranked by how fast they produce results and what they cost — plus the three fixes that beat new leads entir…